Resources · Field notes
Shopify insights for operators who already have traffic — and need it to convert.
No theory. Practical fixes for speed, conversion, technical SEO, and Shopify Plus development, written by the team that ships them.
Quick diagnostic · 90 seconds
How healthy is your Shopify store?
5 questions. An honest score. Three revenue-prioritised recommendations — no email, no commitment.
Featured guides
Reference guides that cover 80% of what moves revenue on Shopify.
Performance · Pillar guide
The Shopify Performance Optimization Guide
Strategy · Pillar guide
Shopify Plus vs Shopify: when the upgrade makes sense
Performance · Pillar guide
Shopify App Bloat: How Too Many Apps Kill Store Performance
Complete index
Every guide, in one list.
Performance
Conversion
Technical SEO
Shopify Development
- Shopify Checkout Extensibility: What Merchants Need to Know in 2026
- How to Choose a Shopify Expert: What Most Guides Don't Tell You
- How to Migrate WooCommerce to Shopify Without Losing SEO Rankings
- BigCommerce to Shopify Migration Guide (Real-World)
- Migrating to Shopify in 2026: The Complete Guide
- Shopify Collabs: A Comprehensive Guide to Boost Your Brand
- Magento to Shopify Migration: What Agencies Get Wrong
- Shopify Functions Explained: What They Do for Your Store
- Shopify Migration Timeline for Established DTC Brands
- Custom Shopify Solutions for Established Brands
- The Shopify Store Setup Playbook for Serious DTC
- Shopify 301 Redirects for Large Catalogs: The Map
- Building a Product Recommender in Shopify Liquid
- Shopify Development Guide: Themes, Apps, Headless
Where to start
What problem are you solving today?
Three curated paths: read the playbook, or skip straight to the team that ships it.
Performance
Your store feels slow
LCP over 4s, drop-offs on collection pages, Core Web Vitals in the red.
Conversion
You have traffic but it doesn't convert
Unclear PDPs, checkout friction, returns driven by sizing.
Migration
You're stuck on a migration
Stalled replatform, 8k+ SKUs, organic traffic at risk.
Talk to the team
If something here sounds like your store, we'll send you a clear plan.
“We audit the site, identify the fixes that move revenue, and come back with scope, timeline and pricing in 2–5 business days.”
Samuel Noriega · Founder, Shugert