Starter
$299
per audit · automated
- Six-dimension GEO assessment
- Branded PDF and DOCX report
- Eight-query citation-gap analysis
- Technical and content signal review
- Prioritized 90-day roadmap
- Delivery by email in approximately 2–3 hours
Paid diagnostic · GEO Readiness
Understand what AI systems can verify about your brand.
A structured review of technical access, entity evidence, citation surfaces, content clarity, structured data and competitive readiness. You receive a scorecard and prioritized 90-day roadmap, with no promise of citations or rankings.
Observable-signal diagnosis · Documented delivery · No guarantee of appearing in AI answers
GEO scorecard
Example brand
64/100
Technical access82
Entity evidence61
Citation surfaces48
Content clarity74
Structured data67
Competitive readiness52
Illustrative example. The actual report documents sources, date, methodology and limitations.
The decision
GEO does not start by asking how to manipulate an answer. It starts by asking what evidence exists.
The audit determines whether a brand can be understood, differentiated and supported by verifiable sources, then turns the gaps into a practical sequence of work.
01
Can search and answer systems access the primary evidence?
02
Is the brand described consistently across credible sources?
03
Which technical and editorial work should be prioritized during the next 90 days?
Six dimensions
A review that separates technical, editorial and authority signals.
Technical access
Whether answer engines can crawl, render and retrieve the public evidence that represents the brand.
Entity evidence
How consistently the company, products, expertise and named people are described across trusted surfaces.
Citation surfaces
The independent and first-party sources an AI system can use to support an answer about the brand.
Content clarity
Whether important pages answer recognizable buyer questions with direct, specific and attributable information.
Structured data
How schema, metadata, internal architecture and identifiers reinforce what the company is and offers.
Competitive readiness
How the available evidence compares with brands already visible for the same commercial questions.
Sample delivery
A report designed for decisions, not another isolated score.
The delivery connects every finding to observable evidence, risk, priority, suggested owner and next action. Pro and Agency add competitive benchmarking and human review.
Shugert GEO
Readiness report
01Executive summary
02Dimension scorecard
03Queries and detected sources
04Priority gaps
0530/60/90 roadmap
06Methodology and limitations
Free vs paid
The Free Audit detects signals. GEO Readiness investigates entity and citation evidence.
Free Shopify Audit
- Initial scan of public signals
- Performance, SEO, CRO and AI readability
- Automated orientation
- No internal access
- Does not replace a diagnosis
GEO Readiness Audit
- Specialized diagnosis
- Entity, citations, content and competition
- Prioritized 90-day roadmap
- Downloadable report
- Human review available
Methodology
What we review, and what we do not claim.
01
Public sources
We review first-party pages, metadata, schema, external surfaces and observable answers for defined queries.
02
Dated evidence
Findings are recorded with a date because systems, indexes and answers can change.
03
Responsible interpretation
The score organizes signals; it does not prove causality or guarantee that a platform will cite the brand.
04
Executable roadmap
Every recommendation is prioritized by likely impact, dependency and effort, not novelty.
Options
Choose the level of review the team needs.
Pro
$599
per audit · human reviewed
- Everything in Starter
- Benchmark against three competitors
- Human QA before delivery
- 30-minute strategy call
- Executive summary for leadership
- Fourteen days of implementation Q&A
Agency
$149
per audit · minimum 5/month
- Everything in Pro
- White-label reports
- Bulk-order workflow
- Dedicated account support
- Volume pricing
- Reports prepared for resale
Good fit
Select what applies to you
Pick the statements that match your situation.
Not a good fit
- Anyone seeking a guarantee of appearing in ChatGPT
- Sites without a minimum content or entity foundation
- Teams expecting implementation inside the diagnostic
- Experiments without an owner or execution capacity
Fit and boundaries
It is useful when there is a real brand to evaluate and a team prepared to execute.
Frequently asked questions
Does this guarantee citations in ChatGPT, Google AI Overviews or Perplexity?
No. No audit can control which source a platform selects. The delivery identifies evidence, signals and gaps that the team can actually work on.
Is this the same as technical SEO?
No. It can include technical findings, but also evaluates entity evidence, independent sources, editorial clarity and the questions for which the brand should be supportable.
Is implementation included?
No. This is a diagnostic. When the roadmap justifies execution, Shugert can prepare a separate fixed-price scope.
Do you need Shopify or Analytics access?
Starter relies primarily on public signals. A deeper review may request additional context, but we never request access before explaining why it is necessary.
Stop guessing what AI systems understand about your brand.
Get evidence, limitations and a prioritized roadmap before investing in more content or tools.
Order a GEO audit