Selected Shopify work, documented around decisions and outcomes.

Starting constraint

Fashionable Canes had a deep catalog but underperforming organic traffic — long-tail product queries weren't converting and category pages were buried.

Intervention

A full technical SEO audit, restructured collection architecture, schema markup on every product, and a content strategy targeting high-intent buyer queries.

Recorded outcome

Context and limitation

Mobility & wellness · DTC

Starting constraint

PokerPower needed to migrate their full e-commerce platform onto Shopify without losing any of the SEO equity, traffic, or revenue they had built up over years on their legacy stack.

Intervention

We executed a full replatform with a custom Shopify theme, complete URL + redirect mapping, parity on metadata and structured data, and a phased cutover that kept the store live throughout.

Recorded outcome

Context and limitation

Apparel & accessories · Migration

Starting constraint

SelfCareIsForEveryone needed a full Shopify redesign that could host a high-visibility Kleenex × Target collaboration drop without sacrificing the everyday brand experience.

Intervention

Custom theme, dedicated collab landing experience, performance-first PDPs, and a content system that lets the team launch new drops without dev support.

Recorded outcome

Context and limitation

Mental health · Apparel · DTC

Starting constraint

Shay Jewelry needed a Shopify experience that matched the luxury feel of their fine-jewelry brand — without the slow page loads that were hurting mobile conversions.

Intervention

Custom theme built around their photography, image-delivery pipeline rebuilt for high-resolution product shots, and a streamlined checkout to lift mobile CVR.

Recorded outcome

Context and limitation

Luxury jewelry · DTC

Starting constraint

Boxchois needed a flexible bundle-builder + subscription experience that no off-the-shelf Shopify app could deliver without compromising the customer flow.

Intervention

A custom Shopify app that powers configurable product bundles, recurring billing, and a guided build-your-box flow integrated natively into the storefront.

Recorded outcome

Context and limitation

Subscription · Food & Beverage

Starting constraint

Mila's Keeper had a strong product but a PDP that wasn't telling the story or answering the buyer questions that drive a confident purchase.

Intervention

Restructured PDP with hero storytelling, education modules, social proof placement, and a checkout-friendly mobile layout — measured against CVR and AOV.

Recorded outcome

Context and limitation

Women's wellness · DTC

Starting constraint

Del Mesa Liquor needed an ongoing partner to keep their Shopify storefront fast, secure, and continuously optimized — not a one-off project.

Intervention

A monthly retainer covering performance monitoring, conversion-rate experiments, theme updates, app maintenance, and priority dev support.

Recorded outcome

Context and limitation

Beverage retail · Local + DTC