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Shopify CRO resources: PDP, checkout, UX and testing.

An index of our conversion work on Shopify. Start here → the Shopify Conversion Rate Optimization Playbook is the pillar; the articles below cover PDP clarity, mobile UX, checkout friction, size returns and A/B testing.

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The Shopify Conversion Rate Optimization Playbook

A structured approach to PDP, cart, checkout, mobile UX, measurement and decision rules.

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Resources in this topic

Conversion guides

CRO & Conversion

Conversion

Shopify CRO: The 12 Fixes That Actually Move Conversion Rate for DTC Stores

By Samuel NoriegaUpdated August 4, 2026

12 field-tested Shopify CRO fixes for DTC stores doing $500k+. Checkout, PDP, mobile and tracking changes, ranked by impact, from a Select Partner since 2015.

10 minRead

Shopify Migration

Shopify Plus

Shopify Checkout Extensibility: A Current Architecture and Audit Guide

By Samuel NoriegaUpdated July 8, 2026

What is currently supported, which technology owns each requirement, and how to audit legacy checkout behavior without relying on expired countdowns.

8 minRead

Performance

Shopify

Shopify Performance Checklist for $500k+ DTC Brands (Field-Tested)

By Samuel NoriegaUpdated August 4, 2026

A field-tested audit checklist for established Shopify stores. For the full framework, start with our Shopify Performance Optimization Guide, this checklist is the tactical companion.

9 minRead

Performance

Shopify

How to Choose a Shopify Expert: What Most Guides Don't Tell You

By Samuel NoriegaUpdated August 4, 2026

Portfolios and testimonials are not enough. The questions that actually predict whether a Shopify partner will protect your revenue: Core Web Vitals data…

9 minRead

Shopify Migration

Migration

Migrating to Shopify in 2026: What Changed and What Your Plan Must Account For

By Samuel NoriegaUpdated August 4, 2026

What's different about replatforming to Shopify in 2026, Functions, checkout extensibility, AI shoppers, and the new 301 realities. For a full Plus upgrade playbook, see our Shopify Plus Migration pillar.

14 minRead

CRO & Conversion

CRO

Shopify Size Guide Implementation: UX, CRO & Returns

By Samuel NoriegaUpdated August 4, 2026

How to add a size guide to Shopify the right way, native section, no-app patterns, and what actually moves PDP conversion and reduces returns.

7 minRead

CRO & Conversion

Development

Building a Product Recommender in Shopify Liquid

By Samuel NoriegaUpdated August 4, 2026

A Liquid-based product recommender that doesn't need an app, doesn't slow the PDP, and uses real signals, order history, current cart, and product metafields.

8 minRead

Performance

CRO

Shopify Diagnostic Index: Common Symptoms, Evidence, and the Right Specialist Path

By Samuel NoriegaUpdated August 4, 2026

A fast triage directory for established stores. Start with the symptom, identify the evidence, and continue to the specialist guide instead of treating every problem as the same audit.

9 minRead

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