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Pricing

Fixed pricing. Defined scope. No hourly billing.

Three entry-point engagements for one-time work, plus monthly retainers for continuous improvement. Every quote returned within 1 business day — no discovery call required to get a number.

Most agencies hide pricing. We make it clear from the start.

Shugert prices fixed in USD. A Shopify Performance & Core Web Vitals audit and fix costs $1,500–$3,000 USD and runs 2–4 weeks. Shopify Development projects start at $1,500 USD; custom builds and replatforms (custom themes, Hydrogen headless, B2B on Plus, replatforms from Magento/WooCommerce/BigCommerce) start at $5,000 USD and run 4–24 weeks fixed-scope. For ongoing senior Shopify support, the Growth & Engineering retainer starts at $5,000 USD per month and the Shopify Plus engineering retainer starts at $9,000 USD per month; focused entry plans start at $1,495 USD per month for smaller, clearly defined backlogs. Every quote is delivered in writing within 48 hours — no hourly billing, no junior staff.

Where do you fit?

Most engagements fall into one of these scenarios.

Performance fix

$1,500–$3,000

Slow LCP, mobile drop-off, app bloat slowing the storefront.

CRO / SEO cleanup

$2,000–$4,000

Checkout friction, indexation issues, weak collection structure.

Custom build

$5,000+

Theme rebuilds, B2B, headless storefronts, custom apps.

Project engagements

One-time, fixed-price work — scoped before you commit.

Performance Fix

From $1,500

2–4 weeks

Speed, Core Web Vitals, mobile. Measurable in PageSpeed before and after.

  • Image & asset optimization
  • JS/CSS pruning + lazy loading
  • Third-party app review
  • CWV targets you can verify
Quote a Performance Fix

CRO / SEO Cleanup

From $2,000

2–4 weeks

Conversion friction and technical SEO — addressed in one engagement.

  • Friction audit (PDP, cart, checkout)
  • Schema, indexation, internal linking
  • Collection structure + on-page
  • A/B test setup so you can verify
Quote a CRO/SEO Fix
Most popular

Custom Build / Theme

From $5,000

4–24 weeks

Theme dev, custom apps, headless. For stores where off-the-shelf hits a ceiling.

  • Custom theme architecture
  • Custom apps & integrations
  • Headless storefronts
  • B2B & expansion stores
Quote a custom build

Ranges are starting points. Final price is confirmed in your written quote.

If your store is losing 10–30% of revenue to performance and UX issues, fixing it usually pays for itself within weeks.

Ongoing optimization & growth

Continuous experiments, monitoring, and improvement — not just task support.

Recommended

Growth & Engineering Retainer

From $5,000 / mo

3-month minimum

Senior multidisciplinary Shopify partnership for established DTC brands.

  • Development, technical SEO, performance, CRO, analytics
  • QA, campaign support, roadmap and senior oversight
  • Prioritized backlog, not an hour bundle
  • Recommended for brands scaling Shopify seriously

Scoped by delivery capacity, prioritized backlog and business goals — not by hours or unlimited tasks.

Request a scope

Starter Retainer

$1,495 / mo

Up to 6 months

A focused entry plan for a small, clearly defined Shopify backlog.

  • Shopify standard (no Plus, ERP/PIM/WMS, migrations, redesigns or custom apps)
  • One active workstream at a time
  • Standard delivery priority
  • Monthly review

Includes limited monthly delivery capacity for small, clearly defined Shopify improvements. Larger requests are scoped separately.

Start with Starter

Continuous Improvement Retainer

$2,795 / mo

Incremental monthly execution for one primary Shopify workstream.

  • One primary workstream, prioritized backlog
  • Faster turnaround than Starter
  • Monthly strategy call
  • PULSE execution

No Plus engineering, ERP/PIM/WMS integrations, migrations or dedicated technical leadership.

Start Continuous Improvement
For Shopify Plus complexity

Shopify Plus Engineering Retainer

From $9,000 / mo

3–6 month minimum

Senior Shopify Plus engineering partnership for complex operations.

  • Shopify Functions, checkout extensibility, B2B, Markets
  • ERP / PIM / WMS integrations, custom apps and middleware
  • Multi-store, complex releases, senior technical leadership
  • Ongoing architecture and release oversight

Designed for brands requiring ongoing senior support across Functions, B2B, Markets, integrations and technical architecture.

Request a scope

Shugert retainers are scoped by delivery capacity, prioritized backlog, business goals and technical complexity — they are not interchangeable hour bundles and none promise unlimited tasks, revisions or support.

Entry-level plans (Starter and Continuous Improvement) cover small, well-defined Shopify backlogs. As operations grow — Plus, integrations, complex releases, technical leadership — engagements move up to Growth & Engineering or Shopify Plus Engineering.

Execution Engine

Every plan includes PULSE

Our proprietary execution layer. Validated changes, staging previews, zero risk to your live store.

Learn how PULSE works
  • Changes ship in days, not weeks
  • 7 automated checks before staging
  • You preview & approve every change

How we compare

Why brands choose us over the alternatives.

vs hiring in-house

No ramp-up, no salaried risk, senior team from day one.

vs open-ended agencies

Clearly scoped work, no creeping retainers, no surprise invoices.

vs freelancers

Full team, redundancy, accountable delivery — not a single point of failure.

Why our pricing works

Built so the numbers actually mean something.

01

Fixed scope

No surprises, no scope creep, no surprise invoices at month-end.

02

Focused work

Faster turnaround because we don't multi-task across 12 clients.

03

Senior execution

No handoffs, no junior layers, no learning curve on your dime.

We only take on projects where we can deliver clear, measurable impact. If we can't, we'll tell you upfront.

Pricing is usually not the real issue.

The real cost is leaving performance, conversion, and technical problems unresolved month after month.

Not sure which fits?

Tell us what's not working — we'll send a clear scope and pricing within 48 hours.

Get a scope in 48 hours