Ecommerce strategy and operations

Merchandising, conversion, retention and operational patterns we see across DTC brands.

Shugert editorial A/B testing illustration with control and variant designs, a measurement graph, and the experimentation process.

EcommerceOctober 8, 2026

Shopify A/B Testing: A Practical Playbook for Real Results

A practical Shopify A/B testing process: diagnose defects first, write hypotheses, plan sample sizes, measure experiments and turn results into CRO improvements.

Samuel Noriega16 min read

Shopify Plus CRO evidence loop from customer evidence through hypothesis, implementation, measurement, and decision.

EcommerceSeptember 9, 2026

How to Evaluate Conversion Optimization Experts for Shopify Plus

How established Shopify Plus brands should evaluate CRO partners across evidence, experimentation, engineering, analytics, performance, SEO, and release safety.

Samuel Noriega10 min read