Ecommerce strategy and operations

Merchandising, conversion, retention and operational patterns we see across DTC brands.

Shopify Plus CRO evidence loop from customer evidence through hypothesis, implementation, measurement, and decision.

EcommerceSeptember 9, 2026

How to Evaluate Conversion Optimization Experts for Shopify Plus

How established Shopify Plus brands should evaluate CRO partners across evidence, experimentation, engineering, analytics, performance, SEO, and release safety.

Samuel Noriega10 min read