Shopify store audit
outdoorvoices.com
Store score
/ 100
AEO score
/ 100
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Audit checks
- FAIL
Mobile Performance Score
Critical mobile performance issues detected. Stores this slow lose a significant share of mobile revenue.
- WARNING
Desktop Performance Score
Desktop performance needs work. Slow loads cost conversion on every visit.
- FAIL
Largest Contentful Paint (LCP)
LCP is poor. Google flags this as a Core Web Vital failure, which affects both rankings and conversion.
- PASS
SEO Score
Strong SEO signals. Your store is well-configured for search engines.
- PASS
Accessibility Score
Accessibility is strong. Your store works for customers with different needs and devices.
- PASS
HTTPS / Secure Connection
Your store runs on HTTPS. This is a baseline requirement for Shopify and for Google trust signals.
- FAIL
Render-Blocking Resources
Significant render-blocking resources detected. This is one of the most common causes of slow Shopify stores.
- FAIL
Image Optimization
Image optimization issues detected. Uncompressed images are one of the top causes of slow Shopify stores.
Key metrics
Performance (Mobile)
40/100
Performance (Desktop)
65/100
Largest Contentful Paint
45.02 s
Cumulative Layout Shift
0.000
Total Blocking Time
625 ms
First Contentful Paint
6.41 s
Speed Index
22.56 s
SEO
100/100
Accessibility
100/100
Best Practices
92/100
Total Page Weight
11.09 MB
Top revenue risks
- FAIL
Mobile shopping experience
Mobile is too slow for paid traffic to convert reliably.
- PASS
Product image strategy
Images won't drag down product pages.
- PASS
Third-party app load
Third-party scripts are under control.
- PASS
Inclusive shopping
Most shoppers can navigate without friction.
- PASS
Organic visibility
Search engines can understand and rank your store.
SEO findings
- PASS
Page title
Your homepage has a meaningful <title>.
- PASS
Meta description
A meta description is set.
- PASS
Canonical tag
Canonical tag is set.
- FAIL
Mobile viewport tag
Missing viewport meta tag.
- PASS
Indexable
Page is indexable by search engines.
- PASS
Structured data
Structured data (JSON-LD) detected.
- PASS
H1 heading
An H1 is present.
- FAIL
Open Graph tags
Missing og:title / og:image — link previews will look bare.
AI Readability (AEO)
- PASS
AI crawler access
No known AI crawler is blocked in robots.txt.
100 - PASS
HTTPS, status & redirects
HTTPS OK, status 200, clean redirects.
100 - PASS
llms.txt file
Found /llms.txt: content guidance for AI agents.
100 - PASS
Sitemap XML
Sitemap found.
100 - PASS
Content available without JavaScript
Server HTML renders meaningful content without JavaScript. (~4,160 chars).
100 - WARNING
Structured data (Schema.org)
Only minimal JSON-LD found. Add Organization/WebSite plus Article/FAQ/Product where relevant. (Website, SearchAction, Organization).
Fix: Add JSON-LD Schema.org: at minimum Organization/WebSite, plus Article, FAQPage, or Product where relevant.
70 - PASS
Heading hierarchy
Heading structure looks clean (1 H1, properly nested). (H1: 1 · total: 23)
100 - PASS
Metadata & Open Graph
Title, description, canonical, lang and Open Graph all present. (title: ✓ · desc: ✓ · canonical: ✓ · lang: en · OG: 4)
100 - PASS
Semantic HTML
Semantic HTML tags present (main, article, section, nav, header, footer). (5/6: main, section, nav, header, footer)
100 - WARNING
Depth & authorship signals
Depth is OK but signals are thin — add an FAQ section and a published date. (~670 words · FAQ: ✓ · Author: ✗ · Date: ✗)
Fix: Add an FAQ section (ideally with FAQPage schema) and mark publish/update dates with <time datetime>.
70 - PASS
Parseability (alt & link text)
Images have alt text and links use descriptive labels. (113 images, 0 without alt · 202 links)
100
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