Shopify store audit
go-orthouk.com
Store score
/ 100
AEO score
/ 100
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Audit checks
- WARNING
Mobile Performance Score
Mobile performance needs work. Slow loads cost you sales — especially on phones. Measured: 49/100. Threshold: pass ≥ 60, warning ≥ 40, fail < 40. How to improve: - Ship a hero image sized for mobile (≤ 440px wide, WebP/AVIF) and set fetchpriority="high" on it. - Defer or lazy-load non-critical third-party apps (chat, reviews, upsell) until user interaction or idle. - Audit the top 3 heaviest Shopify apps in the theme editor and remove any that aren't producing measurable revenue. - Preconnect to critical origins (CDN, fonts, analytics) and remove unused ones from theme.liquid.
- WARNING
Desktop Performance Score
Desktop performance needs work. Slow loads cost conversion on every visit. Measured: 80/100. Threshold: pass ≥ 85, warning ≥ 65, fail < 65.
- FAIL
Largest Contentful Paint (LCP)
LCP is poor. Google flags this as a Core Web Vital failure, which affects both rankings and conversion. Measured: 5.10 s. Threshold: pass < 3.0 s, warning < 4.5 s, fail ≥ 4.5 s. How to improve: - Identify the LCP element in Chrome DevTools > Performance and preload it with <link rel="preload" as="image" fetchpriority="high">. - Serve the LCP image responsive (srcset + sizes) so mobile doesn't download the desktop-sized asset. - Remove render-blocking scripts above the fold; move analytics/heatmap tags to defer or after-load. - If TTFB is high, enable Shopify's built-in CDN caching and reduce Liquid work in the section that renders the LCP element.
- PASS
SEO Score
Strong SEO signals. Your store is well-configured for search engines.
- PASS
Accessibility Score
Accessibility is strong. Your store works for customers with different needs and devices.
- PASS
HTTPS / Secure Connection
Your store runs on HTTPS. This is a baseline requirement for Shopify and for Google trust signals.
- FAIL
Render-Blocking Resources
Significant render-blocking resources detected. This is one of the most common causes of slow Shopify stores. Measured: 0/100. Threshold: pass ≥ 90/100, warning ≥ 50/100, fail < 50/100. How to improve: - Move non-critical <script> tags to defer or async; inline only the minimum critical JS needed for first paint. - Split the main stylesheet: inline critical CSS in <head> and load the rest with media="print" swap or after-load. - Audit apps injecting head scripts (reviews, popups, A/B tools) and switch to their async/lazy variants. - Remove unused font weights and self-host webfonts with font-display: swap.
- FAIL
Image Optimization
Image optimization issues detected. Uncompressed images are one of the top causes of slow Shopify stores. Measured: 0/100. Threshold: pass ≥ 90/100, warning ≥ 50/100, fail < 50/100. How to improve: - Convert product/collection images to WebP or AVIF (Shopify's img_url supports format: 'webp'). - Serve responsive images with srcset covering 320w / 640w / 1024w / 1600w and correct sizes attribute. - Set explicit width/height on <img> tags to prevent layout shift and let the browser skip oversized downloads. - Add loading="lazy" to below-the-fold images and loading="eager" fetchpriority="high" only on the LCP image.
Key metrics
Performance (Mobile)
49/100
Performance (Desktop)
80/100
Largest Contentful Paint
5.10 s
Cumulative Layout Shift
0.003
Total Blocking Time
1.21 s
First Contentful Paint
2.64 s
Speed Index
5.40 s
SEO
100/100
Accessibility
97/100
Best Practices
77/100
Total Page Weight
4.60 MB
Top revenue risks
- FAIL
Mobile shopping experience
Mobile is too slow for paid traffic to convert reliably.
- PASS
Product image strategy
Images won't drag down product pages.
- PASS
Third-party app load
Third-party scripts are under control.
- PASS
Inclusive shopping
Most shoppers can navigate without friction.
- PASS
Organic visibility
Search engines can understand and rank your store.
SEO findings
- PASS
Page title
Your homepage has a meaningful <title>.
- PASS
Meta description
A meta description is set.
- PASS
Canonical tag
Canonical tag is set.
- PASS
Mobile viewport tag
Mobile viewport meta tag is set.
- PASS
Indexable
Page is indexable by search engines.
- PASS
Structured data
Structured data (JSON-LD) detected.
- PASS
H1 heading
An H1 is present.
- FAIL
Open Graph tags
Missing og:title / og:image — link previews will look bare.
AI Readability (AEO)
- PASS
AI crawler access
No known AI crawler is blocked in robots.txt.
100 - PASS
HTTPS, status & redirects
HTTPS OK, status 200, clean redirects.
100 - PASS
llms.txt file
Found /llms.txt: content guidance for AI agents.
100 - PASS
Sitemap XML
Sitemap found.
100 - PASS
Content available without JavaScript
Server HTML renders meaningful content without JavaScript. (~41,378 chars).
100 - WARNING
Structured data (Schema.org)
Only minimal JSON-LD found. Add Organization/WebSite plus Article/FAQ/Product where relevant. (Website, SearchAction, Dentist, PostalAddress, GeoCoordinates).
Fix: Add JSON-LD Schema.org: at minimum Organization/WebSite, plus Article, FAQPage, or Product where relevant.
70 - PASS
Heading hierarchy
Heading structure looks clean (1 H1, properly nested). (H1: 1 · total: 21)
100 - PASS
Metadata & Open Graph
Title, description, canonical, lang and Open Graph all present. (title: ✓ · desc: ✓ · canonical: ✓ · lang: en · OG: 5)
100 - PASS
Semantic HTML
Semantic HTML tags present (main, article, section, nav, header, footer). (5/6: main, section, nav, header, footer)
100 - WARNING
Depth & authorship signals
Depth is OK but signals are thin — add an FAQ section and a published date. (~7061 words · FAQ: ✓ · Author: ✗ · Date: ✗)
Fix: Add an FAQ section (ideally with FAQPage schema) and mark publish/update dates with <time datetime>.
70 - PASS
Parseability (alt & link text)
Images have alt text and links use descriptive labels. (932 images, 1 without alt · 61 links)
100
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