Author
Samuel Noriega
Founder, Shugert Marketing
Samuel leads Shopify performance, CRO and technical optimization projects for DTC brands across the U.S. and LATAM. His team focuses on fixing what directly impacts revenue — not just traffic or design.
Credentials
- Shopify Partner since 2015 (Select Partner)
- 750+ Shopify engagements completed
- 150+ full Shopify builds
- 30+ complex migrations · 35 markets served
- 10+ years building DTC commerce in the US, Mexico & LATAM
- Specialist in Liquid, Hydrogen, Headless and CRO
- Offices in Hermosillo, Barcelona and New York
Articles by Samuel
- 10 min →
Shopify CRO: The 12 Fixes That Actually Move Conversion Rate for DTC Stores
12 field-tested Shopify CRO fixes for DTC stores doing $500k+. Checkout, PDP, mobile and tracking changes, ranked by impact, from a Select Partner since 2015.
- 9 min →
Shopify App Bloat: How Too Many Apps Kill Store Performance
Every Shopify app taxes every page load. How to audit your stack, cut the bloat costing you the most LCP and INP, and stop the pattern from repeating.
- 8 min →
Shopify Checkout Extensibility: What Merchants Need to Know in 2026
checkout.liquid is gone for Plus, and non-Plus stores hit the August 26, 2026 cutoff in seven weeks. What UI Extensions, Functions, and Web Pixels actually…
- 9 min →
Shopify Performance Checklist for $500k+ DTC Brands (Field-Tested)
A field-tested audit checklist for established Shopify stores. For the full framework, start with our Shopify Performance Optimization Guide — this checklist is the tactical companion.
- 9 min →
How to Choose a Shopify Expert: What Most Guides Don't Tell You
Portfolios and testimonials are not enough. The questions that actually predict whether a Shopify partner will protect your revenue: Core Web Vitals data…
- 12 min →
How to Migrate WooCommerce to Shopify Without Losing SEO Rankings
A practical 2026 playbook for moving from WooCommerce to Shopify without losing organic traffic: URL strategy, plugin-to-app mapping, Matrixify catalog import, 301 redirects, and post-launch monitoring.
- 8 min →
Why Your Shopify Collection Pages Aren't Ranking (and How to Fix It)
Most Shopify collection pages sit on page two because of thin content, weak internal links, broken pagination, and missing schema. Here's how to fix each one.
- 9 min →
Shopify Canonical Tags: What the Platform Sets Automatically (and Where It Fails)
Shopify's default canonical logic covers the common cases — until internal links, multi-collection products, or app-injected schema quietly tank rankings.
- 9 min →
Shopify Faceted Navigation: What to Block and Why
How filter apps quietly burn your Shopify crawl budget — and the robots.txt, canonical, and noindex decisions that fix it.
- 8 min →
BigCommerce to Shopify Migration Guide (Real-World)
After 30+ migrations since 2016, here is the honest breakdown of what actually changes when you move a BigCommerce store to Shopify, and where merchants get…
Want Samuel and the team to review your store?
Tell us what's not working — we'll send a clear scope and price within 48 hours.