Author
Samuel Noriega
Founder, Shugert Marketing
Samuel leads Shopify performance, CRO and technical optimization projects for DTC brands across the U.S. and LATAM. His team focuses on fixing what directly impacts revenue — not just traffic or design.
Credentials
- Shopify Partner since 2015 (Select Partner)
- 750+ Shopify stores delivered
- 10+ years building DTC commerce in the US, Mexico & LATAM
- Specialist in Liquid, Hydrogen, Headless and CRO
- Offices in Hermosillo, Barcelona and New York
Articles by Samuel
- 9 min →
Shopify Faceted Navigation: What to Block and Why
How filter apps quietly burn your Shopify crawl budget — and the robots.txt, canonical, and noindex decisions that fix it.
- 8 min →
BigCommerce to Shopify Migration Guide (Real-World)
After 30+ migrations since 2016, here is the honest breakdown of what actually changes when you move a BigCommerce store to Shopify, and where merchants get blindsided.
- 12 min →
How to Choose a Shopify Development Agency (2026)
A buyer's guide for Shopify store owners. Plain-language framework: partner tiers, the 8 questions that surface real agencies in 20 minutes, six dealbreakers, and 2026 pricing — from $5K theme tweaks to $250K headless builds.
- 12 min →
Shopify Plus Migration: When to Upgrade in 2026
When to upgrade to Shopify Plus, how the Shopify-to-Plus migration actually works, real 2026 costs, and the upgrade checklist. Field notes from 30+ Plus migrations.
- 9 min →
Shopify's New Rules for AI Shoppers (May 2026)
On May 25, 2026, Shopify expands how Agentic Storefronts partners can use your product data. Here's what's changing across ChatGPT, Copilot, Google AI Mode, and Gemini — and what to do before the deadline.
- 14 min →
Migrating to Shopify in 2026: The Complete Guide
A practical 2026 migration guide from a Shopify Select Partner with 30+ migrations since 2016: what moves cleanly, where SEO risk lives, realistic timelines and costs by source platform.
- 9 min →
Agentic Storefronts: AI Agents Buying From Shopify
Shopify's Winter '26 Edition introduces Agentic Storefronts, allowing AI agents like ChatGPT and Gemini to buy directly from your store. Learn why structured data is the new SEO.
- 8 min →
Shopify Q1 2026: $100B GMV and What It Means for You
Shopify's Q1 2026 earnings reveal a massive $101.4B GMV milestone. Learn what the platform's 35% growth and new AI/B2B investments mean for your Shopify Plus store.
- 10 min →
Shopify Scripts Deprecation: Plus Migration Checklist
Shopify Scripts stop running on June 30, 2026, and the editing lockout starts April 15. This is the step-by-step migration checklist Plus merchants need to ship Functions before the deadline.
- 11 min →
Shopify Collabs: A Comprehensive Guide to Boost Your Brand
A practical guide to launching a Shopify Collabs creator program: install the app, design commissions, recruit the right creators, and scale revenue from influencer partnerships.
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Tell us what's not working — we'll send a clear scope and price within 48 hours.