Resources · Field notes
Shopify insights for operators who already have traffic — and need it to convert.
No theory. Practical fixes for speed, conversion, technical SEO, and Shopify Plus development, written by the team that ships them.
Quick diagnostic · 90 seconds
How healthy is your Shopify store?
5 questions. An honest score. Three revenue-prioritised recommendations — no email, no commitment.
Featured guides
Three reference guides that cover 80% of what moves revenue on Shopify.
Performance · Pillar guide
The Shopify Performance Optimization Guide
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Where to start
What problem are you solving today?
Three curated paths: read the playbook, or skip straight to the team that ships it.
Performance
Your store feels slow
LCP over 4s, drop-offs on collection pages, Core Web Vitals in the red.
Conversion
You have traffic but it doesn't convert
Unclear PDPs, checkout friction, returns driven by sizing.
Migration
You're stuck on a migration
Stalled replatform, 8k+ SKUs, organic traffic at risk.
Talk to the team
If something here sounds like your store, we'll send you a clear plan.
“We audit the site, identify the fixes that move revenue, and come back with scope, timeline and pricing in 2–5 business days.”
Samuel Noriega · Founder, Shugert