Shopify store audit
envirotech.com
Store score
/ 100
AEO score
/ 100
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Audit checks
- FAIL
Mobile Performance Score
Critical mobile performance issues detected. Stores this slow lose a significant share of mobile revenue. Measured: 28/100. Threshold: pass ≥ 60, warning ≥ 40, fail < 40. How to improve: - Ship a hero image sized for mobile (≤ 440px wide, WebP/AVIF) and set fetchpriority="high" on it. - Defer or lazy-load non-critical third-party apps (chat, reviews, upsell) until user interaction or idle. - Audit the top 3 heaviest Shopify apps in the theme editor and remove any that aren't producing measurable revenue. - Preconnect to critical origins (CDN, fonts, analytics) and remove unused ones from theme.liquid.
- FAIL
Desktop Performance Score
Critical desktop performance issues detected. This level of slowness directly hurts revenue. Measured: 52/100. Threshold: pass ≥ 85, warning ≥ 65, fail < 65.
- FAIL
Largest Contentful Paint (LCP)
LCP is poor. Google flags this as a Core Web Vital failure, which affects both rankings and conversion. Measured: 5.85 s. Threshold: pass < 3.0 s, warning < 4.5 s, fail ≥ 4.5 s. How to improve: - Identify the LCP element in Chrome DevTools > Performance and preload it with <link rel="preload" as="image" fetchpriority="high">. - Serve the LCP image responsive (srcset + sizes) so mobile doesn't download the desktop-sized asset. - Remove render-blocking scripts above the fold; move analytics/heatmap tags to defer or after-load. - If TTFB is high, enable Shopify's built-in CDN caching and reduce Liquid work in the section that renders the LCP element.
- WARNING
SEO Score
Some SEO issues detected. These are fixable and directly affect organic traffic.
- FAIL
Accessibility Score
Significant accessibility issues. These hurt both usability and search engine trust.
- PASS
HTTPS / Secure Connection
Your store runs on HTTPS. This is a baseline requirement for Shopify and for Google trust signals.
- FAIL
Render-Blocking Resources
Significant render-blocking resources detected. This is one of the most common causes of slow Shopify stores. Measured: 0/100. Threshold: pass ≥ 90/100, warning ≥ 50/100, fail < 50/100. How to improve: - Move non-critical <script> tags to defer or async; inline only the minimum critical JS needed for first paint. - Split the main stylesheet: inline critical CSS in <head> and load the rest with media="print" swap or after-load. - Audit apps injecting head scripts (reviews, popups, A/B tools) and switch to their async/lazy variants. - Remove unused font weights and self-host webfonts with font-display: swap.
- FAIL
Image Optimization
Image optimization issues detected. Uncompressed images are one of the top causes of slow Shopify stores. Measured: 0/100. Threshold: pass ≥ 90/100, warning ≥ 50/100, fail < 50/100. How to improve: - Convert product/collection images to WebP or AVIF (Shopify's img_url supports format: 'webp'). - Serve responsive images with srcset covering 320w / 640w / 1024w / 1600w and correct sizes attribute. - Set explicit width/height on <img> tags to prevent layout shift and let the browser skip oversized downloads. - Add loading="lazy" to below-the-fold images and loading="eager" fetchpriority="high" only on the LCP image.
Key metrics
Performance (Mobile)
28/100
Performance (Desktop)
52/100
Largest Contentful Paint
5.85 s
Cumulative Layout Shift
0.303
Total Blocking Time
822 ms
First Contentful Paint
4.81 s
Speed Index
6.80 s
SEO
77/100
Accessibility
67/100
Best Practices
77/100
Total Page Weight
3.80 MB
Top revenue risks
- FAIL
Mobile shopping experience
Mobile is too slow for paid traffic to convert reliably.
- PASS
Product image strategy
Images won't drag down product pages.
- PASS
Third-party app load
Third-party scripts are under control.
- FAIL
Inclusive shopping
Significant accessibility issues — both UX and SEO suffer.
- WARNING
Organic visibility
Some SEO basics are missing — easy wins on the table.
SEO findings
- PASS
Page title
Your homepage has a meaningful <title>.
- PASS
Meta description
A meta description is set.
- PASS
Canonical tag
Canonical tag is set.
- PASS
Mobile viewport tag
Mobile viewport meta tag is set.
- PASS
Indexable
Page is indexable by search engines.
- PASS
Structured data
Structured data (JSON-LD) detected.
- PASS
H1 heading
An H1 is present.
- FAIL
Open Graph tags
Missing og:title / og:image — link previews will look bare.
AI Readability (AEO)
- PASS
AI crawler access
No known AI crawler is blocked in robots.txt.
100 - PASS
HTTPS, status & redirects
HTTPS OK, status 200, clean redirects.
100 - FAIL
llms.txt file
No /llms.txt file. LLMs have no curated guide to your most important content.
Fix: Add a /llms.txt file: an H1 with your site name, a one-line summary, and grouped Markdown links to your key pages.
30 - PASS
Sitemap XML
Sitemap found.
100 - PASS
Content available without JavaScript
Server HTML renders meaningful content without JavaScript. (~32,054 chars).
100 - PASS
Structured data (Schema.org)
JSON-LD structured data present. (WebPage, ReadAction, BreadcrumbList, ListItem, WebSite).
100 - WARNING
Heading hierarchy
Heading hierarchy has minor issues (skipped levels or duplicate H1s). (H1: 4 · total: 23)
Fix: Use exactly one H1 per page and nest H2/H3 in order without skipping levels.
70 - PASS
Metadata & Open Graph
Title, description, canonical, lang and Open Graph all present. (title: ✓ · desc: ✓ · canonical: ✓ · lang: en-US · OG: 6)
100 - PASS
Semantic HTML
Semantic HTML tags present (main, article, section, nav, header, footer). (5/6: main, section, nav, header, footer)
100 - WARNING
Depth & authorship signals
Depth is OK but signals are thin — add an FAQ section and a published date. (~4877 words · FAQ: ✓ · Author: ✗ · Date: ✗)
Fix: Add an FAQ section (ideally with FAQPage schema) and mark publish/update dates with <time datetime>.
70 - WARNING
Parseability (alt & link text)
Some images lack alt text or some links use vague phrases like 'click here'. (58 images, 6 without alt · 193 links, 39 vague)
Fix: Describe images with alt text and replace vague link labels with descriptive phrases.
78
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