Shopify store audit
bollandbranch.com
Store score
/ 100
AEO score
/ 100
Share this audit
Audit checks
- WARNING
Mobile Performance Score
Mobile performance needs work. Slow loads cost you sales — especially on phones.
- FAIL
Desktop Performance Score
Critical desktop performance issues detected. This level of slowness directly hurts revenue.
- FAIL
Largest Contentful Paint (LCP)
LCP is poor. Google flags this as a Core Web Vital failure, which affects both rankings and conversion.
- PASS
SEO Score
Strong SEO signals. Your store is well-configured for search engines.
- PASS
Accessibility Score
Accessibility is strong. Your store works for customers with different needs and devices.
- PASS
HTTPS / Secure Connection
Your store runs on HTTPS. This is a baseline requirement for Shopify and for Google trust signals.
- FAIL
Render-Blocking Resources
Significant render-blocking resources detected. This is one of the most common causes of slow Shopify stores.
- FAIL
Image Optimization
Image optimization issues detected. Uncompressed images are one of the top causes of slow Shopify stores.
Key metrics
Performance (Mobile)
51/100
Performance (Desktop)
26/100
Largest Contentful Paint
11.39 s
Cumulative Layout Shift
0.103
Total Blocking Time
317 ms
First Contentful Paint
5.13 s
Speed Index
5.97 s
SEO
92/100
Accessibility
97/100
Best Practices
92/100
Total Page Weight
8.09 MB
Top revenue risks
- FAIL
Mobile shopping experience
Mobile is too slow for paid traffic to convert reliably.
- PASS
Product image strategy
Images won't drag down product pages.
- PASS
Third-party app load
Third-party scripts are under control.
- PASS
Inclusive shopping
Most shoppers can navigate without friction.
- PASS
Organic visibility
Search engines can understand and rank your store.
SEO findings
- PASS
Page title
Your homepage has a meaningful <title>.
- PASS
Meta description
A meta description is set.
- PASS
Canonical tag
Canonical tag is set.
- FAIL
Mobile viewport tag
Missing viewport meta tag.
- PASS
Indexable
Page is indexable by search engines.
- PASS
Structured data
Structured data (JSON-LD) detected.
- FAIL
H1 heading
No H1 found on the homepage.
- PASS
Open Graph tags
Open Graph tags are set.
AI Readability (AEO)
- PASS
AI crawler access
No known AI crawler is blocked in robots.txt.
100 - PASS
HTTPS, status & redirects
HTTPS OK, status 200, clean redirects.
100 - FAIL
llms.txt file
No /llms.txt file. LLMs have no curated guide to your most important content.
Fix: Add a /llms.txt file: an H1 with your site name, a one-line summary, and grouped Markdown links to your key pages.
30 - PASS
Sitemap XML
Sitemap found.
100 - PASS
Content available without JavaScript
Server HTML renders meaningful content without JavaScript. (~3,021 chars).
100 - WARNING
Structured data (Schema.org)
Only minimal JSON-LD found. Add Organization/WebSite plus Article/FAQ/Product where relevant. (Organization, ImageObject, WebSite, SearchAction, LocalBusiness).
Fix: Add JSON-LD Schema.org: at minimum Organization/WebSite, plus Article, FAQPage, or Product where relevant.
70 - FAIL
Heading hierarchy
Heading structure is broken (no H1 or multiple H1s). (H1: 0 · total: 6)
Fix: Use exactly one H1 per page and nest H2/H3 in order without skipping levels.
30 - PASS
Metadata & Open Graph
Title, description, canonical, lang and Open Graph all present. (title: ✓ · desc: ✓ · canonical: ✓ · lang: en · OG: 5)
100 - PASS
Semantic HTML
Semantic HTML tags present (main, article, section, nav, header, footer). (5/6: main, section, nav, header, footer)
100 - FAIL
Depth & authorship signals
Content is thin — LLMs need depth, an author, and a date to cite a page. (~454 words · FAQ: ✓ · Author: ✗ · Date: ✗)
Fix: Add an FAQ section (ideally with FAQPage schema) and mark publish/update dates with <time datetime>.
30 - PASS
Parseability (alt & link text)
Images have alt text and links use descriptive labels. (7 images, 0 without alt · 145 links)
100
Want us to fix these findings?
We've completed 750+ Shopify engagements turning issues like these into measurable revenue lift.
Embed this audit
Paste this snippet into your site to show an “Audited by Shugert” trust seal.
Embed this badge, if you qualify for the leaderboard, re-audit before your 90-day window closes to keep your spot.
Live preview
<script async src="/api/public/embed/audit-badge.js" data-slug="bollandbranch-com"></script>You're eligible for the leaderboard!
Your AEO score qualifies this store for the public Top AI-Readable Shopify Stores ranking. Get listed and receive a followed backlink from Shugert to your store.
See the leaderboard