Shopify store audit
bellroy.com
Store score
/ 100
AEO score
/ 100
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Audit checks
- FAIL
Mobile Performance Score
Critical mobile performance issues detected. Stores this slow lose a significant share of mobile revenue.
- WARNING
Desktop Performance Score
Desktop performance needs work. Slow loads cost conversion on every visit.
- FAIL
Largest Contentful Paint (LCP)
LCP is poor. Google flags this as a Core Web Vital failure, which affects both rankings and conversion.
- PASS
SEO Score
Strong SEO signals. Your store is well-configured for search engines.
- PASS
Accessibility Score
Accessibility is strong. Your store works for customers with different needs and devices.
- PASS
HTTPS / Secure Connection
Your store runs on HTTPS. This is a baseline requirement for Shopify and for Google trust signals.
- FAIL
Render-Blocking Resources
Significant render-blocking resources detected. This is one of the most common causes of slow Shopify stores.
- FAIL
Image Optimization
Image optimization issues detected. Uncompressed images are one of the top causes of slow Shopify stores.
Key metrics
Performance (Mobile)
48/100
Performance (Desktop)
75/100
Largest Contentful Paint
13.77 s
Cumulative Layout Shift
0.000
Total Blocking Time
486 ms
First Contentful Paint
5.76 s
Speed Index
6.14 s
SEO
100/100
Accessibility
94/100
Best Practices
100/100
Total Page Weight
2.33 MB
Top revenue risks
- FAIL
Mobile shopping experience
Mobile is too slow for paid traffic to convert reliably.
- PASS
Product image strategy
Images won't drag down product pages.
- PASS
Third-party app load
Third-party scripts are under control.
- PASS
Inclusive shopping
Most shoppers can navigate without friction.
- PASS
Organic visibility
Search engines can understand and rank your store.
SEO findings
- PASS
Page title
Your homepage has a meaningful <title>.
- PASS
Meta description
A meta description is set.
- PASS
Canonical tag
Canonical tag is set.
- FAIL
Mobile viewport tag
Missing viewport meta tag.
- PASS
Indexable
Page is indexable by search engines.
- PASS
Structured data
Structured data (JSON-LD) detected.
- PASS
H1 heading
An H1 is present.
- PASS
Open Graph tags
Open Graph tags are set.
AI Readability (AEO)
- PASS
AI crawler access
No known AI crawler is blocked in robots.txt.
100 - PASS
HTTPS, status & redirects
HTTPS OK, status 200, clean redirects.
100 - FAIL
llms.txt file
No /llms.txt file. LLMs have no curated guide to your most important content.
Fix: Add a /llms.txt file: an H1 with your site name, a one-line summary, and grouped Markdown links to your key pages.
30 - PASS
Sitemap XML
Sitemap found.
100 - PASS
Content available without JavaScript
Server HTML renders meaningful content without JavaScript. (~5,335 chars).
100 - FAIL
Structured data (Schema.org)
No JSON-LD. Structured data helps LLMs extract facts unambiguously.
Fix: Add JSON-LD Schema.org: at minimum Organization/WebSite, plus Article, FAQPage, or Product where relevant.
30 - WARNING
Heading hierarchy
Heading hierarchy has minor issues (skipped levels or duplicate H1s). (H1: 1 · total: 20)
Fix: Use exactly one H1 per page and nest H2/H3 in order without skipping levels.
70 - WARNING
Metadata & Open Graph
Some metadata is missing. Title/description/canonical/OG should all be present. (title: ✓ · desc: ✓ · canonical: ✓ · lang: — · OG: 5)
Fix: Add a unique <title>, meta description, canonical link, html[lang], and Open Graph tags.
80 - WARNING
Semantic HTML
A few semantic tags are missing. Aim for main, article, section, nav, header, footer. (4/6: section, nav, header, footer)
Fix: Use semantic landmarks: <main>, <article>, <section>, <nav>, <header>, <footer>.
70 - FAIL
Depth & authorship signals
Content is thin — LLMs need depth, an author, and a date to cite a page. (~839 words · FAQ: ✗ · Author: ✗ · Date: ✗)
Fix: Add an FAQ section (ideally with FAQPage schema) and mark publish/update dates with <time datetime>.
30 - PASS
Parseability (alt & link text)
Images have alt text and links use descriptive labels. (61 images, 1 without alt · 138 links)
100
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