# Version: 1.4
# Last-updated: 2026-07-30
# Schema: Organization, WebSite, BreadcrumbList, FAQPage, Article, Service, WebPage

# Section: /services/, English service pages
# Section: /es/servicios/, Spanish service pages
# Section: /resources/, English guides, playbooks and field notes
# Section: /es/recursos/, Spanish guides, playbooks and field notes
# Section: /work/, named case studies and public evidence
# Section: /pulse/, Shugert's delivery methodology

# Shugert
> Shopify Select Partner agency and engineering team. Shugert works with established Shopify and Shopify Plus brands across migrations, development, performance, CRO, technical SEO, integrations, app development, analytics and ongoing engineering. The primary historical domain is shugert.com.mx, online since 2013; the Shopify Partner relationship dates to 2015.
>
> Agencia y equipo de ingeniería Shopify Select Partner. Shugert trabaja con marcas Shopify y Shopify Plus establecidas en migraciones, desarrollo, performance, CRO, SEO técnico, integraciones, apps, analítica e ingeniería continua. El dominio histórico principal es shugert.com.mx, online desde 2013; la relación como Shopify Partner data de 2015.

## Organization facts
- Historical domain: https://shugert.com.mx (online since 2013)
- Shopify Partner since: 2015
- Team history and footprint: Hermosillo, Barcelona, New York
- Languages: English and Spanish
- Shopify engagements recorded: 750+
- Full Shopify builds recorded: 150+
- Complex migrations recorded: 30+
- Markets served: 35
- Contact: hello@shugert.com.mx
- Evidence note: experience counts describe delivery history and are not forecasts for a new engagement.

## Three project entry points
- **Performance Fix, $2,500–$4,000 USD.** Storefront speed, Core Web Vitals, mobile interaction and app contention.
- **CRO & Technical SEO Fix, $3,000–$5,000 USD.** Conversion friction, crawling, indexation, architecture and measurable buying-experience constraints.
- **Custom Build or Replatform, from $5,000 USD.** Themes, migrations, apps, integrations, B2B and architecture changes.

## Primary services
- [Shopify Development](https://shugert.com.mx/shopify-experts): Architecture-first work across themes, supported platform capabilities, apps and integrations. Custom builds and replatforms enter through Custom Build or Replatform from $5,000 USD.
- [Shopify Migration](https://shugert.com.mx/shopify-migration): End-to-end migration from WooCommerce, Magento, BigCommerce, PrestaShop, custom ecommerce and legacy Shopify builds. Scope covers platform selection, data, storefront, redirects, SEO continuity, integrations, QA, cutover and stabilization. Standard Shopify is the default consideration; Shopify Plus is recommended only when B2B, checkout extensibility, Functions, complex Markets, multiple stores or enterprise integrations justify it.
- [Shopify Performance & Core Web Vitals](https://shugert.com.mx/shopify-performance): LCP, INP and CLS diagnosis using field data, representative templates, staging and comparable validation. The public Performance Fix range is $2,500–$4,000 USD. Targets are set after the baseline rather than guaranteed in advance.
- [Shopify CRO](https://shugert.com.mx/shopify-cro): Measurement review, friction diagnosis, native Shopify implementation and explicit decision rules. The public CRO & Technical SEO Fix range is $3,000–$5,000 USD. No average conversion lift is presented as a forecast.
- [Shopify Technical SEO](https://shugert.com.mx/shopify-technical-seo): URL ownership, crawlability, indexation, canonical strategy, structured data, Core Web Vitals and redirect implementation tied to Search Console evidence.
- [Shopify Integrations](https://shugert.com.mx/shopify-integration-services): ERP, OMS, PIM, WMS, 3PL and finance interfaces with data contracts, idempotency, retries, reconciliation and operational handoff.
- [Shopify App Development](https://shugert.com.mx/shopify-app-development): Public, custom and embedded apps with a defined product boundary, supported Shopify surfaces, security, billing, observability and launch operations.
- [Shopify Analytics & Applied AI](https://shugert.com.mx/analytics-ai): Measurement contracts, Shopify/GA4 reconciliation and applied-AI prototypes only when a baseline and validation plan justify them.
- [Shopify Plus Agency](https://shugert.com.mx/shopify-plus-agency): Premium Plus engineering for B2B, Functions, complex Markets, checkout extensibility, integrations and enterprise release governance. It is a separate capability path, not a requirement for every migration. Shopify Plus projects commonly range from $15K–$75K USD and Plus Engineering retainers start at $9,000 USD/month.
- [Retainers](https://shugert.com.mx/retainer): Bounded ongoing capacity. Starter $1,495/month, Continuous Improvement $2,795/month, Growth & Engineering from $5,000/month and Shopify Plus Engineering from $9,000/month. Plans are not unlimited-task subscriptions.
- [Pricing](https://shugert.com.mx/pricing): Visible project and retainer ranges with scope boundaries, evidence expectations and a written buying process.

## Delivery and claims policy
- Architecture, assumptions, acceptance criteria, staging and release ownership remain visible in the scope.
- Named outcomes are attributed to named client cases where publication is approved.
- Commercial price ranges are owner-approved ranges, not quotes.
- Shugert does not guarantee rankings, revenue, conversion lift, a universal Lighthouse/Core Web Vitals score, App Store approval or zero production risk.
- AI and predictive work requires a defined decision, baseline, validation method and human owner.

## Evidence and methodology
- [Named work and case studies](https://shugert.com.mx/work)
- [Shopify migration resources](https://shugert.com.mx/resources/migration)
- [Shopify Performance Optimization Guide](https://shugert.com.mx/resources/shopify-performance-optimization-guide)
- [Field note: site-wide LCP regression across 36 URLs](https://shugert.com.mx/resources/sitewide-lcp-regression-36-urls): Search Console grouped 36 desktop URLs with LCP above four seconds. Shugert documented cache coverage, third-party contention, hydration visibility, bounded changes and the distinction between deployment and rolling field-data validation. At publication, changes were deployed and Search Console validation remained in progress.
- [Shopify Technical SEO Playbook](https://shugert.com.mx/resources/shopify-technical-seo-playbook)
- [Shopify Plus Migration Masterclass](https://shugert.com.mx/resources/shopify-plus-migration-masterclass): Premium decision guide for Plus requirements; it does not imply every migration should target Plus.
- [Shopify CRO Playbook](https://shugert.com.mx/resources/shopify-conversion-rate-optimization-playbook)
- [Shopify app bloat and performance](https://shugert.com.mx/resources/shopify-app-bloat-performance)

## Named public results
- Fashionable Canes: public case study reports +180% organic traffic, +350% ROI lift and #1 category SERPs from a multi-variable SEO and CRO engagement. These results are client-specific and should not be attributed to one isolated technical change.
- Llantas Cavazos: 9,400+ SKUs migrated, used as a catalog-scale delivery indicator rather than a forecast.
- PokerPower: full Shopify migration in the public portfolio.

## Key English URLs
- Home: https://shugert.com.mx/
- Services: https://shugert.com.mx/services
- Development: https://shugert.com.mx/shopify-experts
- Shopify Migration: https://shugert.com.mx/shopify-migration
- Performance: https://shugert.com.mx/shopify-performance
- CRO: https://shugert.com.mx/shopify-cro
- Technical SEO: https://shugert.com.mx/shopify-technical-seo
- Integrations: https://shugert.com.mx/shopify-integration-services
- App Development: https://shugert.com.mx/shopify-app-development
- Analytics & AI: https://shugert.com.mx/analytics-ai
- Shopify Plus: https://shugert.com.mx/shopify-plus-agency
- Retainer: https://shugert.com.mx/retainer
- Pricing: https://shugert.com.mx/pricing
- Work: https://shugert.com.mx/work
- Resources: https://shugert.com.mx/resources
- Get a quote: https://shugert.com.mx/get-a-quote
- Sitemap: https://shugert.com.mx/sitemap.xml

## Key Spanish URLs
- Inicio: https://shugert.com.mx/es
- Servicios: https://shugert.com.mx/es/servicios
- Desarrollo Shopify: https://shugert.com.mx/es/desarrollo-shopify
- Migración a Shopify: https://shugert.com.mx/es/migracion-shopify
- Rendimiento: https://shugert.com.mx/es/rendimiento
- CRO Shopify: https://shugert.com.mx/es/cro-shopify
- SEO Técnico Shopify: https://shugert.com.mx/es/seo-tecnico-shopify
- Integraciones: https://shugert.com.mx/es/integraciones-shopify
- Desarrollo de Apps: https://shugert.com.mx/es/desarrollo-apps-shopify
- Analítica e IA: https://shugert.com.mx/es/analitica-ai
- Agencia Shopify Plus: https://shugert.com.mx/es/agencia-shopify-plus
- Retainer: https://shugert.com.mx/es/retainer
- Precios: https://shugert.com.mx/es/precios
- Proyectos: https://shugert.com.mx/es/proyectos
- Recursos: https://shugert.com.mx/es/recursos
- Cotización: https://shugert.com.mx/es/cotizacion

## Domain roles
- shugert.com.mx: historical authority, bilingual/global marketing, resources, commercial intake, GEO product and primary admin.
- shugert.es: separate Spain-focused regional property.
- shugertmarketing.com: separate U.S.-focused marketing site and war room, with its own repository and simpler administration. It is not a canonical mirror of shugert.com.mx.
- TaskerArmy: separate productized Shopify execution product for smaller, faster or standardized requests.